"A Tax on Advertising- Plain and Simple"

Thank you to Jim Davidson for his excellent article on an amendment lurking in the healthcare reform bill that disallows pharmaceutical companies from deducting advertising expenses as well as the expense of sales personal, marketing seminars, and most if not all other related marketing expenses.

http://www.dtcperspectives.com/content/editor/files/Dec2009/EyeontheHill-ATaxonAdvertising.pdf

While this may sound like a reasonable way to cut drug costs (First Amendment aside) to people unfamiliar with the debate, Jim has written a good article as to why this is not the case.

Darik

UPDATE:

Here is another article for people who think DTC is evil...
http://www.dtcperspectives.com/content/editor/files/Dec2009/PerspectivesEditorial-TheAssaultThatHasNoEnd.pdf